1. Germany's hotel market is marked by tough competition. There is a growing tendency among high volume customers in the business travel market and tourism industry to negotiate exclusively with hotel chains in order to boost their efficiency, bundle their purchasing volumes and to negotiate several destinations with a single contact partner.
2. Online reservations through electronic booking channels, such as GDS
and the Internet, are becoming more and more important with each year that passes. Almost every big company now feeds its negotiated rates for online bookings into the GDS. Nearly 90 percent of all GDS bookings are converted to negotiated rates.
3. Professional marketing by hotel chains ensures familiarity and a positive image for the brand name among potential target groups. Loyalty among hotel guests is also boosted with attractive bonus programmes.
If a single hotel were to try and keep up here, the budget required to cover print material, PR, advertising, sales, Internet homepages, customer cards, personnel costs and much more could easily equal the sum of sales. And ultimately, such a hotel would still be only in second place.
Contrary to many hotel co-operations and hotel chains that boast a large range of hotels as their members, SORAT Hotels focuses on a clear product statement:
The customer can rely on these criteria since going into business 12 years ago, SORAT Hotels has invested heavily in order to implement the SORAT brand name and this USP among the most important target groups.
SORAT can offer hotels a partnership ranging from full service in the field of marketing and sales right though to licensing a partnership tailored to individual needs.
If a SORAT membership is of interest to you, than we would be pleased to receive your call or email. We will send you further information and we will talk the matter over with you.