Press kit SORAT hotel group
The Sorat Hotel Group - the company
A spectacular designer hotel in a former ornamental metal works on an island in the Danube river, an unconventional city hotel at Wittenbergplatz square opposite to the world famous KaDeWe department store, a lovingly restored and extended building from the Gründerzeit epoch: The SORAT Hotel Group has made a name for itself with individual city hotels. This Berlin-based company now boasts 11 hotels in Germany: Four SORAT Hotels and seven Partner of SORAT Hotels. All of these hotels are middle-class hotels offering impeccable comfort and service at a reasonable price. The hotels are compact in size with around one hundred rooms; this ensures that staff can cultivate a personal atmosphere with guests.
Off-the-rack interior design is out of the question at SORAT. SORAT guests should be impressed and pleased with their hotel rather than waking up wondering which city they are in. This is why each SORAT Hotel has an unmistakable character and its very own special design. For instance, the SORAT Hotel Ambassador in Berlin's city centre, is a classic among Berlin's city hotels. On the other hand, the SORAT Hotel Cottbus is a wonderfully restored Gründerzeit building. The SORAT Insel-Hotel Regensburg is housed within the walls of a former ornamental metal works and is located on an island on the Danube river in the heart of the historical Kaiserstadt imperial town. And the SORAT Hotel Brandenburg is proof that the right colour scheme, simple design and the finest materials can be blended to create an outstanding atmosphere even in an unpretentious new building.
Unmistakable appearance as a trademark. The appearance of SORAT Hotels has long since become established as a trademark for boutique hotels. This success was not least due to a cleverly devised range of services. For instance, SORAT Hotels were among the first middle-class hotels in Germany to fit each bathroom with large mirrors and a hair dryer, today a standard feature in similar hotels. And the breakfast buffet in each SORAT Hotel offers guests an excellent start to the day with a large choice of musli, bread rolls, salmon and champagne, a selection of hot dishes and fresh pastries. The hotel rooms feature satellite TV, large desks, fax and modem connections, all the convenience and comfort which today's traveller has come to expect.
All major marketing functions are bundled in SORAT's headquarters in Berlin. This is also the birthplace of creative interior design concepts and ideas. Since 1998, the SORAT Hotel Group has been offering marketing partnerships to other hotels. The aim here is to offer these hotels nationwide representation in key destinations and to expand on an international level. The first to join as a Partner of SORAT Hotels were two Hotels in Duisburg. Hotels in Nuremberg, Berlin, Hanover, Düsseldorf and Hof soon followed suit.